Many companies and organizations will from time to time experience the rise of an agenda or an issue at a fast pace. Loss of both control and predictability can occur, and in situations as such there will typically be the need for an immediate intervention and activation of a crisis management programme. A crisis management programme can advantageously be developed before a potential issue or agenda occurs and will be based on crisis scenarios, preparing arrangements and plans, and will be activated if a crisis occurs. A crisis management programme can, however, also be developed after the crisis has occurred.

In situations as such, it is important to have a complete overview of ones stakeholders and topical and potential issues, as well as being able to shift into operational mode very fast, thus the damage of the crisis can be avoided. In that context, Policy Group can provide a wide variety of tools, which advantageously can be implemented in terms of both direct and indirect stakeholders.